Trust me when I tell you just-listed postcards definitely help establish your dominance in a territory. This postcard is a key component of any listing agent’s print strategy.
The just listed postcard is a favorite for two reasons: It alerts buyers that there is a new property on the market and it lets the neighbors know that you, the local area real estate rock star, are great at promoting your clients’ homes. When to send: Every time you send a new listing live Check out Addressable to see how an elegant, traditional, “handwritten” note can help you build your business fast. You can use this technology to send handwritten notes to every neighbor as soon as you sell a property to generate interest from nearby would-be sellers. Then, the writing robots create handwritten messages, allowing agents to scale their business easily. Smart Copy creates a unique, personalized message for your specific audience. This new technology, called Smart Copy, allows users to input their target audience and message type, along with any other important facts to customize the message. And now they’ve leveraged Open AI’s ChatGPT to make your job even simpler. While I do recommend agents take the time to write personalized notes to clients after closing and during other high-touch opportunities, writing out all those handwritten notes for direct mail campaigns would be incredibly time-consuming.Īddressable solves this problem with technology that recreates a person’s handwriting using an actual ballpoint pen-and tracks the results. I have sent tons of handwritten notes to vendors, other agents after a smooth transaction, and, of course, past clients. While technically not a postcard, there is nothing as meaningful as a handwritten note. They’re extremely effective at getting attention after a closed sale. When to send: Every time you sell a property Here are some great postcard template ideas to generate those coveted listings. Generating a steady stream of them is crucial to building a solid business, and using postcards as part of your marketing mix will help-not to mention postcards are a pretty cost-effective way to show off your neighborhood prowess. Listings are the heart of any real estate business. Real Estate Postcards That Generate Seller Leads & Listings You’ll save yourself so much stress by having them done when you’re ready. Finally, create a “just sold” postcard that will be ready to go after your listing goes under contract. Then create and schedule a “just listed” postcard to send out once it goes live. Start by creating a “coming soon” postcard to go out in the farm area surrounding your new listing. For example, if you have a listing that’s about to go on the market, create three campaigns. Create a plan of action, set up all of your mailers at one time, then schedule them to go out when you need them to.
We recommend batching your mailers to avoid a drop in your services.
REAL ESTATE DIRECT MAIL POSTCARDS PRO
Pro tip: For active real estate agents, efficiency is a huge asset. Home Purchase Anniversary Real Estate Postcard.Referral Appreciation Real Estate Postcard.Fence-sitting Buyer Real Estate Postcard.Real Estate Postcard for Rental Communities.
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Free Home Valuation Real Estate Postcard.Postcards That Generate Seller Leads & Listings Let’s take a look at 20 different kinds of postcards to better understand how they create conversations, generate leads, and, ultimately, get you to the closing table more often. 20 Real Estate Postcards That Actually Work And once you’re ready to deploy your stellar mailing campaign, you’ll want to check out our top eight real estate postcard providers for 2023. Not sure exactly what to send and when? I’ve compiled 20 of my favorite real estate postcard examples and explained why they work, when to send them, and where to find the best templates. That’s the power of a strong postcard campaign.ĭownload Your Real Estate Postcard Design Guide The homeowners in this neighborhood had no choice but to see my face more than 12 times that year, and it became one of my biggest farm areas. I sent out a mixtape of the postcards in this article over the course of a year. I was able to generate several additional listings from the postcards I continued to send to this same neighborhood. I became a listing machine when I used one of my very first listings in a neighborhood as a catalyst for a massive marketing campaign. Direct mailers, like real estate postcards, are extremely effective at branding and lead generation. In today’s digital marketplace, it’s easy to overlook the power of print marketing.
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